

Same Dough As 'The Restaurant' - AS IF résumé word-searches and voicemail black holes aren't insulting enough,
DiMassimo Brand Advertising is raising the injury of feeding monkeys to a new level. DiMassimo, a small New York City agency two miles away from the famed Madison Avenue concentration of its competitors, is putting job candidates through a week-long
Survivor-style "trial." Obstacles include developing campaigns for current DiMassimo clients (Crunch Fitness and Instinet) and an attempt to get a meeting with the agency's dream client (JetBlue Airways).
The grand prize ain't
Survivor money - or even half that. And it's nowhere near the value of those two campaigns job candidates will develop on spec, or that priceless meeting with JetBlue.
THE PRIZE is what DiMassimo calls a "real, full-time entry level position" paying, according to the
Wall Street Journal, "from $25,000 to $30,000 a year." Sound low? Never mind that it's already subpar for the winner of a contest being filmed for a future reality television series. The compensation is even worse when you consider "the median expected salary for a typical account executive in New York" falls between $59,099 and 78,794, according to
Salary.com. DiMassimo's offer is more in line with what New York City waiters - like those ambitious Rocco's servers on NBC's
The Restaurant - stand to make. And I'm sure good ones make far more with tips - and make much more compelling reality TV.
This reaction from Susan Friedman, a New York recruiter specializing in the ad industry, quoted in the WSJ: "People will come out in droves - they are desperate." Just the sort of monkey you'd want representing you in your next job search, eh?